A bold advertising campaign designed to cut through the noise of Black Friday by doing what few brands dare to do: embrace humor, cultural relevance, and a touch of irony. To set Worten apart from the crowd, we partnered with someone who represents something everyone loves: money. That’s why we teamed up with Lory Money, a viral Spanish rap artist, who brought his signature style to the brand with a catchy, unforgettable track. one that ended up reaching millions and winning over half of Spain.