Not everything that looks like a fruit is actually a fruit

Not everything that looks like a fruit is actually a fruit

Granini
Print Campaign

Illustrated print advertising campaign for Granini: an exceptional brand renowned for its commitment to crafting 100% fruit-based juices. Through a seamless fusion of creativity and authenticity, it showcases the pure essence of nature in every sip. The campaign revolves around the concept that not everything that looks like fruit is actually fruit. Portrayed through striking illustrations of people whose forms resemble various fruits, emphasizing the uniqueness and authenticity of Granini juices.

Agency Freelance Work

Art Direction and Illustration Sergio Kian
Copy Javi Sendra

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