A tactical advertising campaign created to drive sneaker sales by addressing a real, everyday problem faced by skaters: the uneven wear of their shoes. Every skater knows that the shoe on their dominant foot tends to wear out faster than the other. That's why we've introduced the first-ever 3-pack of shoes in history, designed to help skaters prolong the life of their Vans. This pack includes two for the dominant foot and one for the other, ensuring you can skate them longer.